Partnership Promotion For American Express & Lincoln
BATTLE MODE
On behalf of Lincoln we developed a sponsor friendly battle mode VOTING GAME with high-impact takeovers and targeted placements.
How it works:
A series of Lincoln models are paired together and fans select their favorite. A running leaderboard tracks the number of votes and shows the image in the lead. Consumers also had the ability to view additional images in dedicated galleries. This fun, visual-driven feature was the ideal way to familiarize consumers with the company and distribute their campaign message.
PROGRAM METRICS
• 500K web votes over 3 weeks
• 15 votes per user
• Social Sharing, Brochure Requests, Dealer Locator
• Social Media Promotion: via Facebook, co-branded and driving traffic to Express Yourself.
