FNA worked with CREEM to develop the comprehensive 360 degree integrated marketing communication plan to re-establish the corporate identity of the “America’s original rock & roll magazine.
The focus was on reviving the lifestyle surrounding music for a whole new generation and capitalizing on the high-profile celebrity recognition.
Website design & development
100% CREEM campaign
This campaign suggests to the audience that CREEM is the ultimate credible source in the music world. 100% CREEM means 100% genuine, 100% rock ‘n roll, and most importantly, 100% raw and revolutionary. The campaign features images of iconic rock ‘n roll celebrities immersed in the CREEM spirit and are endorsed by the CREEM seal of approval; 100% CREEM featuring their iconic BoyHowdy! logo. Like Rock ‘n Roll music, this idea transcends time to connect with the younger audience. It is executable as a 360 campaign across all platforms, including social and experiential media, to best fit the needs of the music audience.
“The Beat Goes On”
This campaign featured rock legends who have spanned time and stayed relevant like the CREEM brand.
“The Creem Dreem Tour”
A key program for the CREEM Re-launch was the CREEM DREEM TOUR. A national tour bus discovery contest tied to a reality TV show culminating in the summer beach concert at Mandalay Bay in Las Vegas where the top 5 bands perform for the winning title and a chance to warm up for Green Day.
“Key Art for BoyHowdy! Movie”
BoyHowdy! Played by Jim Carrey
Creem Magazine Hosts “Mick Rock: Exposed” After Party. We developed the creative & designed the space for the successful Mick Rock Book launch party where CREEM appeared as a prominent sponsor. The event took place at John Varvatos Hotel Gallery, to celebrate ‘The Man Who Shot the 70’s.’
Mick Rock’s legendary images encapsulate the revolutionary spirit of several eras of Rock n’ Roll and perfect for CREEM to sponsor. After the launch party, most in attendance filed next door to the John Varvatos store to keep the party going where Adam Green and Delilah performed, while members of The Stokes, Raveonettes and Yeah Yeah Yeahs manned the DJ decks.
